From Dungeons & Dragons to Fortune 500 – Running a Large Commercial Open-Source project

They slashed their pricing from 400 options down to four. The result? A 200% increase in self-service sales.

#1about 2 minutes

The journey of TinyMCE from open source to commercial success

TinyMCE evolved from a two-person project into a major commercial open-source editor through a key merger and over 20 years of continuous development.

#2about 2 minutes

Building a strategic partnership between product and marketing

A successful marketing team acts as a strategic partner to product and engineering by deeply understanding customer pain points to shape the product roadmap.

#3about 1 minute

Adopting the open core model for sustainable growth

The open core model allows TinyMCE to keep its core product free for the community while developing premium features for a small percentage of paying users.

#4about 1 minute

Creating a product that genuinely solves user problems

The first step to growth is building a product that addresses real user pain points, like the PowerPaste feature solving copy-paste formatting issues.

#5about 2 minutes

Choosing the right open source license for your goals

Selecting an appropriate license, like the permissive MIT license, is crucial for achieving goals like widespread adoption and community building.

#6about 3 minutes

Building brand recognition for your open source product

Gaining traction requires creative brand recognition tactics, such as leveraging integrations with major platforms like WordPress or adding a subtle, removable logo.

#7about 3 minutes

Educating the market and tying premium features to pain

Successfully commercializing requires educating the community about premium features and demonstrating how they solve significant pain points for paying customers.

#8about 3 minutes