The Power of Developer Communities

Can a community turn your product's name into a verb? Learn how genuine value and trust create powerful developer movements that drive growth.

#1about 7 minutes

Defining the core purpose of a developer community

Panelists share personal stories that define developer communities as spaces for mutual support, shared passion, and collective learning.

#2about 0 minutes

How Atlassian built a community around its products

Atlassian's CTO explains how Jira organically grew a passionate user base, which was then nurtured through a developer platform and marketplace.

#3about 3 minutes

Balancing business goals with authentic community value

Providing genuine value, such as free educational resources, builds brand affinity and mind share that ultimately supports business objectives.

#4about 4 minutes

Is developer advocacy a good first career step?

Developer advocacy is an empathy-driven role that benefits from deep industry experience, but teams can also thrive by mentoring junior advocates with fresh perspectives.

#5about 3 minutes

Strategies for building a new developer community

New communities can be built on the reputation of trusted individuals, while established companies must overcome historical biases to build new trust.

#6about 4 minutes

How Microsoft regained developer trust by embracing openness

Microsoft shifted its strategy from selling proprietary products to selling cloud compute for any language, embracing open source and an open toolchain to rebuild trust.

#7about 3 minutes

The business advantage of a strong developer community

Strong developer communities create a competitive advantage through product-led growth, increased mind share, and the potential to create a developer movement.

#8about 5 minutes

Actionable advice for contributing to the developer community

Panelists encourage developers to start their own blogs, actively participate in external communities for career growth, and democratize development by teaching others.