Ben Hartard

APIs and Architecture for scaling omnichannel payments

The most valuable developers aren't building front-end apps. They're integrating modern commerce platforms with legacy backend systems.

APIs and Architecture for scaling omnichannel payments
#1about 12 minutes

Understanding the modern commerce technology stack

Modern commerce architecture is built on a foundation of secure, API-first payment layers that enable developers to create integrated software solutions.

#2about 3 minutes

Moving beyond payments to omnichannel experiences

Businesses are no longer just asking for payment processing; they need unified omnichannel experiences that seamlessly connect online and in-person customer interactions.

#3about 5 minutes

Using APIs for automated franchise reporting

Ben & Jerry's used APIs to automate sales data collection from its franchise locations, eliminating manual reporting and streamlining commission calculations.

#4about 7 minutes

Shake Shack's learnings from self-service kiosks

Shake Shack's implementation of self-service kiosks revealed that while customers take longer to order and spend more, the overall ROI increases despite higher labor costs for fulfillment.

#5about 8 minutes

Orchestrating mobile ordering in large venues

Implementing mobile order-ahead in large venues requires complex orchestration beyond payments, including real-time menu synchronization and order fulfillment workflows.

#6about 5 minutes

Integrating modern mobile POS with legacy systems

Retailers can adopt modern mobile POS for line busting by using APIs to build data integrations with their existing legacy backend systems for inventory, CRM, and ERP.

#7about 1 minute

The rise of multi-brand marketplace ordering

The future of commerce involves marketplace-style ordering where a single customer cart can contain items from multiple brands, requiring sophisticated APIs to split payments and fulfillment.

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