Erica Rider & Stan Carrico

Breaking Down Silos Between Design and Development

How can three designers support over 1,000 developers? Learn how PayPal's unified process empowers engineers to own the user experience with a single, shared component library.

Breaking Down Silos Between Design and Development
#1about 4 minutes

The challenge of scaling design at PayPal

PayPal's internal tools team faced a massive 1-to-300 designer-to-developer ratio, requiring an innovative way to scale design.

#2about 5 minutes

Defining the principles of a quality product experience

A quality product must be discoverable, useful, usable, accessible, trustworthy, valuable, desirable, and measurable to succeed.

#3about 4 minutes

Unifying workflows with the DesignOps 2.0 model

The DesignOps 2.0 model merges traditional design and DevOps principles into a single, unified product development workflow.

#4about 7 minutes

Moving from siloed handoffs to collaborative prototyping

Replacing the traditional "telephone game" of requirements with a collaborative model where teams rapidly iterate on prototypes using shared tools.

#5about 3 minutes

Evolving team responsibilities for a customer-focused mindset

Product teams take ownership of user research and prototyping, while the UX team transitions to a mentorship and platform-building role.

#6about 7 minutes

Using a single component library for design and code

A single React component library is used in both the UXPin prototyping tool and Storybook documentation to eliminate drift between design and development.

#7about 6 minutes

Designing components for developers, designers, and end-users

Components must be designed to serve three distinct users: the developer implementing it, the non-technical prototyper, and the final end-user.

#8about 9 minutes

Building an opinionated platform for federated development

The "console" platform uses an SDK and runtime to allow many teams to develop and deploy independently while enforcing UX consistency.

#9about 4 minutes

Applying the equivalent responsibility principle for UX

The entire product team is responsible for the user experience, which encompasses not just UI but also latency, errors, and system performance.

#10about 4 minutes

Driving accountability with metrics and public reporting

Accountability for UX is enforced through mandatory prototyping, heuristic evaluations, baked-in analytics, and transparent public dashboards.

#11about 2 minutes

Summary of breaking down design and development silos

A recap of the five key principles for scaling design, focusing on customer outcomes, a shared component library, and creating shared responsibility.

Related jobs
Jobs that call for the skills explored in this talk.

Job ad Dark

SabIna compys

SabIna compys
Vienna, Austria

Remote
€20-100K
Intermediate
JavaScript
.NET
+1

Matching moments

Bridging the gap between designers and developers
03:26 MIN

Bridging the gap between designers and developers

WeAreDevelopers LIVE - Is Software Ever Truly Accessible?

Solving the historic designer and developer collaboration gap
03:00 MIN

Solving the historic designer and developer collaboration gap

Building Collaborative Open Source tools for Developers and Designers - Pablo Ruiz-Muzquiz from Penpot

Q&A on shared systems and scaling productivity
05:52 MIN

Q&A on shared systems and scaling productivity

Forget Developer Platforms, Think Developer Productivity!

Overcoming collaboration challenges in UI component development
04:26 MIN

Overcoming collaboration challenges in UI component development

Unlocking Seamless Collaboration: Design-First APIs for UI Components

UX is a shared responsibility across the entire team
02:42 MIN

UX is a shared responsibility across the entire team

UX is a fullstack job!

Blurring roles and empowering designers to ship code
02:46 MIN

Blurring roles and empowering designers to ship code

The End of Software as we know it

Bridging the gap between designers and developers
01:44 MIN

Bridging the gap between designers and developers

Fireside Chat with Kris Rasmussen, CTO at Figma

Scaling development by reusing common components
01:47 MIN

Scaling development by reusing common components

Generate Customer Journeys from reusable Building Blocks

Featured Partners

Related Videos

See all videos
Bridging the Gap06:16

Bridging the Gap

Philipp Kremer

Bridging the gap between design and development29:53

Bridging the gap between design and development

Jade Jiang & Noga Mann

Unlocking Seamless Collaboration: Design-First APIs for UI Components28:35

Unlocking Seamless Collaboration: Design-First APIs for UI Components

Lucien Immink

Building the Right Product and Building It Right: A Glimpse into Extreme Programming, Atomic Design 26:51

Building the Right Product and Building It Right: A Glimpse into Extreme Programming, Atomic Design

Rita Castro

UX in the Dev Cycle: Moving from Handoff to Handshake26:13

UX in the Dev Cycle: Moving from Handoff to Handshake

Malte Breitzmann & Saskia Henatsch

DB UX Design System – How we’ve open sourced our largest inner source project13:57

DB UX Design System – How we’ve open sourced our largest inner source project

Anna Schoderer & Maximilian Franzke

UX is a fullstack job!27:01

UX is a fullstack job!

Marcel Bagemihl & Miriam Becker

Throwing off the burdens of scale in engineering32:00

Throwing off the burdens of scale in engineering

David Singleton & Thomas Pamminger

Related Articles

View all articles
LM
Luis Minvielle
Developers share the most interesting tech they ever built
Most people's first thoughts about Hacker News revolve around venture capital, stock prices, company valuations, and $1499 dongles. But what if we told you that Hacker News could also be a place for pure, consummate, wholesome content that tackles ho...
Developers share the most interesting tech they ever built
DC
Daniel Cranney
Why developer experience matters
With technology embedded in almost every aspect of life, and with developers building and maintaining these tools, it’s ensuring that developers operate in the digital world with speed and efficiency, if we are to see these same benefits in the offli...
Why developer experience matters
DC
Daniel Cranney
Are design and development really just the same thing?
Software engineer involves lots of different mental processes, including problem-solving, synthesising information, visualisation, and a complex blend of creativity and technical know-how.While design and development might initially seem like separat...
Are design and development really just the same thing?

From learning to earning

Jobs that call for the skills explored in this talk.