Laura Dückers
From Buzzwords to Action: Forget the Posters – How Culture Dive Makes Values Stick and Teams Thrive!
#1about 2 minutes
Moving company values from posters to action
Company values often fail to stick, but a new approach can help embed them into the daily work of teams.
#2about 2 minutes
The disconnect between stated values and daily work
Statistics show that most employees cannot recall their company's values or apply them in their day-to-day tasks.
#3about 2 minutes
The business impact of a strong company culture
A strong culture directly improves productivity, profitability, and employee retention by shaping behavior and encouraging storytelling.
#4about 1 minute
Introducing Culture Dive to capture employee stories
The Culture Dive tool shifts the focus from top-down value definitions to collecting and sharing employees' personal experiences.
#5about 4 minutes
A walkthrough of the Culture Dive tool
The tool uses a four-step process of scenario, example, action, and voting to prompt employees to share and reflect on values.
#6about 2 minutes
The science behind making company values stick
The tool's effectiveness is based on social learning theory, behavioral science, and digital psychology to drive engagement.
#7about 1 minute
Practical use cases for the Culture Dive tool
Culture Dive can be applied in various scenarios, including employee onboarding, team retrospectives, change management, and mergers.
#8about 2 minutes
Key takeaways for building a stronger culture
To build a culture people believe in, prioritize dialogue over documents, encourage co-creation, and use technology to scale engagement.
Related jobs
Jobs that call for the skills explored in this talk.
Matching moments
03:36 MIN
Using company values as a core driver for employee retention
Attract and Retain Talent: Strategies that Work
03:11 MIN
Reflecting on the crazy HR landscape of 2024
What a Crazy Year This Has Been: HR Trends 2024 Recap and Outlook for 2025
16:07 MIN
Answering questions on D&I strategy and authenticity
Diversity Matters: ÖBB’s Innovative Approach and why we need Queer Thinking in IT
02:07 MIN
Building a company-wide data culture and literacy
Modern Data Architectures need Software Engineering
03:03 MIN
How to formalize and measure company culture
Creating healthy high performing organizations - the missing link
02:40 MIN
Creating a culture of belonging beyond buzzwords
Building Brands People Stay For: The Power of Belonging & Growth
02:22 MIN
Moving beyond slogans to build genuine psychological safety
Leading with Care: Tackling Burnout and Mental Health
02:30 MIN
Building a culture of trust and care beyond purpose
Building a diverse tech company: The power of Diversity, Equity, Inclusion, and Belonging
Featured Partners
Related Videos
22:46Destigmatizing the Workplace: Building Real Inclusion
Marie Chaproniere
29:43Building a diverse tech company: The power of Diversity, Equity, Inclusion, and Belonging
Sue Quackenbush
30:05Developers don't need onboarding, do they? The balance between corporate culture and day-to-day project work.
Laura Dückers
19:50Beyond the Code: Driving Change with Effective Communication
Michelle de Bruijn
29:46The Power of Purpose: Unlocking Potential and Innovation
Sue Quackenbush, Hadi Hariri, Steffen Bosse & Ulrich Irnich
27:40Fail fast. How embracing failure leads to innovation at ZEISS.
Rudi Bauer & Katharina Enßle
28:24Creating healthy high performing organizations - the missing link
Eva Maria Weidner
19:35Thriving Is a Feature, Not a Bug: Wellbeing for the Future of Work
Ute Neher
Related Articles
View all articles
From learning to earning
Jobs that call for the skills explored in this talk.
Saby Company Page
Sarajevo, Bosnia and Herzegovina
Remote
€40-45K
Junior
Ruby on Rails
Microsoft SQL Server
Google Cloud Platform
+2
Healthcare Businesswomen's Association
JIRA
Confluence
Hearts & Science
Kornwestheim, Germany
Slalom GmbH
Düsseldorf, Germany