From Vision To Victory - What It Takes to Succeed in Tech Today

What's the biggest mistake founders make before writing a line of code? The founder of Austria's first unicorn shares the one thing that separates success from failure.

#1about 5 minutes

The founding story and vision behind Tricentis

The company name and mission were inspired by the movie "300," creating a powerful narrative to challenge the market leader, HP.

#2about 2 minutes

Understanding the high failure rate of startups

Despite the ideal growth trajectory of build, grow, and scale, over 98% of startups fail within the first three years.

#3about 5 minutes

Why idea validation must precede product development

Instead of jumping to an MVP, founders must first validate their idea by defining an ideal customer profile and confirming the problem is worth solving.

#4about 2 minutes

Analyzing market potential and the need to fail fast

Founders must analyze the total addressable market and be brutally honest in disqualifying ideas that lack potential, embracing the "fail fast" mindset.

#5about 5 minutes

Navigating the challenges of bootstrapping and global expansion

Bootstrapping can be appealing, but hitting a growth plateau during international expansion often necessitates seeking external investment.

#6about 4 minutes

Understanding the founder and investor relationship

Taking on investors requires giving up equity and rights in exchange for capital, but their promises of network and advice may not always materialize.

#7about 3 minutes

The critical shift from selling features to emotions

Overcoming a sales plateau required moving from a technical, feature-based sales pitch to an emotional one that sold the "music," not just the radio buttons.

#8about 1 minute